10 Social Media Marketing Strategy Trends for 2018

10 Social Media Marketing Strategy Trends for 2018

It is time to talk about the trends that is going to change the digital marketing game for 2018. Digital marketing is always evolving, and one of the areas that innovates the fastest is social media marketing.

1. Increased Consumption Of Videos:
Brands are going to heavily invest in Video Marketing as thats what people like to consume too today. Be it Facebook, Whatsapp, Instagram, Netflix, Amazon Promise or YouTube – Videos are the easiest and most convenient way people would like to grab content.
2. Instagram Stories Is Where The Creativity and Innovation Lies:
Brands that serves customers directly will find Instagram stories the most creative way to engage their audience. With seasonal stickers, rewind features, zoom in feature, Live polls, Live Stories, Live Stories that can involve 2 different profiles at the same time is going to be the biggest game changer. It is time you grow your follower base on Instagram and not on Facebook.
3. 2018 Is Going to Be Year of Instagram:
Facebook would like to Kill Snapchat in all possible ways. You would probably notice your posts on Facebook getting less traction but more engagement on Instagram. Facebook wants you to use Instagram heavily this will increase the usage pattern by all means and slowly kill the consumption of snapchat. Instagram advertisements, Instagram boost posts is where your investment should be.
4. Live Features Are Going To Soar, Brands will heavily invest in Live Tools, Live Campaigns:
If you haven’t really purchased a Live tool like BeLive or Wirecast – you should. Buy those equipments that can help you go Live in the most professional way. Live sessions gets you the maximum traction on Social Media. Especially the scheduled ones. So have a goal plan for your brand’s Live Sessions in 2018.
5. Facebook Ads Brand Funnel Will Be On Rise:
Facebook is changing the way Leads were generated on the internet. People are slowly creating a customer’s journey with respect to Facebook Advertisements. You can create audience out of people who have engaged with your page, messenger, advertisements, lead forms, videos etc. This is going to change the way Leads were generated on internet. A customer’s journey is going to be re-defined here. It is no more a platform for quick visibility and leads but it is visibility and from there what else will be made visible to your audience.
6. Website ChatBots Will Dominate All Form Of Conversion Techniques:
Artificial Intelligence based chatbots will replace all kinds of conversion tools. They are by far the most effective one. Tools like Collect Chat, DRIFT and many other will help brands converse and collect data of customers on website.
7. Influencer Marketing Will Slow Down:
Year 2017 was defined as year for influencer marketing. A lot of brands have tested their hands on influencer marketing and realised there is no clear or distinct way to measure. This year Influencer Marketing will slow down with more and more quality reach out than the quantity reach out.
8. Whatsapp For Business:
Brands like Goibibo, Bookmyshow has already integrated Whatsapp for Business. Facebook is testing ‘Whatsapp us’ as call to action for advertisement campaigns this will make the ads funnel even more interesting. It is time you grow your whatsapp contacts because Facebook’s next big bet after Instagram advertisements is going to on Whatsapp.
9. LinkedIn For B2B:
LinkedIn inMails is by far one of the most cost effective Business intelligence based marketing product that LinkeDIn has brought in for B2B marketers. LinkedIn sponsored posts, LinkedIn lead generation advertisements is where B2B Marketers will hang out.
10. Facebook Messenger Will Become The Next Big Marketing Weapon:
When compared to email marketing opening rates, Facebook messenger broadcasts have more opening rates. Local brands, local stores, bloggers should adapt Facebook Messenger marketing and integrate a chatbot for sequenced messages. Trust me, this will change the way you have done your internet marketing so far.

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How to drive more traffic to your Blog

How to drive more traffic to your Blog

Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
Create the right content for your audience, target keywords for a higher SEO rank, utilize other paid promotional channels, and above all, drive blog traffic. There are a lot of tactics listed below and when used in the right way they can have a huge impact on your traffic.

1. Topic selection: 

If you decide to write about a topic that nobody is interested in, you’re going to struggle to get traffic, so you use more tool for latest trendy topic. 

• Google Trends – This will show you a graph of how interest has increased/decreased over time.
• BuzzSumo – This tool will show you which topics are generating the most social shares.
• SEMrush – With this tool you can find out exactly what keywords your competitors are ranking for in Google and get an estimate of how much traffic those keywords can bring in.

2. Promote with social media: 

Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.

3. Write more engaging Headlines:

Headlines for your blog posts are almost more important than the content itself. That's because Headlines help potential readers decide whether they should click and read more.

4. Make it easy to share your visual content: 

it’s important to make it easy for your readers to share your visual content. Make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. 

5. Add video:

Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site.

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Inbound Marketing

Inbound Marketing

All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques. Inbound Marketing, and its various techniques, make sense for any business. Inbound Marketing meets your prospects at the moment they need information on a specific topic.

How Inbound Marketing Works:

• Write your compelling story  - You'll need a clearly defined, compelling story – a brand story, so you can can attract your ideal customers and earn your rightful place in the market. Understanding your customer needs and persona can help to define your story as you must relate your brand to them personally.
• An effective website that works - 68% of buyers use online search tools to begin their buying process, and this % can be higher with certain types of products or services. That means your website’s first impression is crucial. Is your website creating the right impression? Are you able to provide the buyer with the information they're looking for?  Can your customers clearly differentiate you from your competition? Is your website updated frequently so the information they find there is accurate? Do you have total control over your site’s content?
• Generate website traffic - The key to start generating traffic to your website with an Inbound Marketing program is that you promote the great content on your website by doing the following tactics; Search engine optimization (SEO), email marketing, pay per click (PPC) advertising, blogging and social media, 
• Convert website traffic into leads - To convert traffic into leads you'll need to have special offers, e-books, white papers, events and webinars, that will attract your target audience. Instead of giving information away for free, ask visitors to fill out a short form with their contact information in exchange for the information. Visitors who identify themselves by filling out a landing page form are then treated as leads. Now the prospect has given you permission to contact them. This way, you inform your audience through Inbound Marketing – rather than interrupt them. That means your communication to them is welcome, creating a warmer lead when the time comes for the sale.
• Convert leads into customers - Though not every lead that comes through your website is ready to buy at that moment, the goal of Inbound Marketing is to convert leads into customers. To keep your brand – and product or service, top of mind as prospects move through the sales funnel, you'll need to implement a lead nurturing workflow. Leads can also be segmented by scoring them until they're ready to be called by a sales person. This data can be seamlessly integrated into most CRM’s.
• Measure - If you care about your marketing ROI, then you must be willing to invest in the measurement tools that help refine and perfect your Inbound Marketing. 

JustKlicks is an Inbound Marketing Agency providing Inbound Marketing Services to small and medium sized businesses. We're focused on generating traffic, leads and sales and we're experts in the Inbound Marketing, lead generation process and how to increase website traffic, leads and website conversion rates. 

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Why Social Media is important for business?

Why Social Media is important for business?

Social Media is the best tool to connect with consumers & industry leaders. Social Media is Important for Awareness your brand. By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level.
1. Learn about your customers and connect with your audience: Your Business is grown if you know our audiences very well. Through social media, know your audience is now easier then ever. With analytics like Facebook Insights, google insight or other social media insight you can understand the major demographics and patterns of your customer behaviors. 
2. Reach a new audience locally and globally: Social Media is another way  or us to connect with our audience.
3. Improve customer service : social media functions best in real-time, it gives you instant access to feedback from your customers. 
4. Improve Search Engine Optimization: Social media profiles are a great way to connect to your prospects and customers. They not only inform the searcher about your business, but also help them become a part of your conversations. By optimizing your social profiles and by keeping them fresh with the right content, you create a stronger presence on the web.
5. Increase Inbound Traffic: Inbound marketing is one of the most effective ways to generate targeted traffic to your website.

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Top 5 resources to find latest Google SEO Updates

Top 5 resources to find latest Google SEO Updates

To find latest Google SEO updates check this site- 

1.) Moz - Moz is considered as one of the principal sites SEO professionals ought to take after to know all the latest Google SEO updates. Moz was begun in the year 2004, and from that point forward, it has been administering the SEO business. It is additionally one of the wealthiest assets of best SEO tools and related Google SEO updates. From  Beginner’s Search Engine Guides, to Mozinars to latest Google SEO updates, there is no better place for SEO updates than Moz. 
2.) Search Engine Watch - Search Engine Watch is known as one of the best SEO assets to learn SEO and know all the latest update in SEO. It includes a portion of the best SEO tips and tricks, and in the event that you wish to know latest Google SEO updates that can enhance optimization of your website, SEW will guide you with some of the best practical examples and latest SEO news. It is closest companion of search marketers who wish to enhance capacity of their SEO campaign and helps them ensure better ranking in Search Engine Result Pages.
3.) Webmaster World - Take after Webmaster World to get a portion of the best search engine tips and latest Google SEO updates. Webmaster World is one of the best SEO resources that lets marketers learn all the aspects of search engine marketing in the most comprehensive manner. Latest Google updates for SEO provided by Webmaster World are well informative and highly trusted as it is one of the oldest and most reputed places to know accurate and authentic news and trends of web marketing. 
4.) Search Engine Journal - Propelled in 2003, Search Engine Journal is one of the best search marketing resources to know latest Google SEO updates. This is the best place to figure out vital SEO patterns, techniques, and latest SEO news. It lets you know all the Google updates for SEO. It is highly recommendable for marketers to follow Search Engine Journal to know search algorithm updates and related practices that will optimize your SEO campaigns, and aid you increase traffic of your websites. 
5.) Search Engine Land - Without a doubt, Search Engine Land is a standout amongst the most prominent SEO resources on web that covers every one of the points identified with search marketing. It is also the best place to know recent search algorithm updates, breaking stories, search industry patterns and related changes. Search Engine Land would be the first place to break Google SEO updates and to stay updated with best SEO updates; you should take after their web journals. 

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SEO Services

SEO Services

SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of services such as keyword and key phrase optimization and research, technical website SEO audits, optimization of specific pages, robots.txt and sitemaps and additional tasks as deemed appropriate for the client's website and business needs.

On Page Optimization:
This is the method which refers the features the given websites and webpage. You can also all the issues by your own way, you can use the coding. This optimization will be compromised Meta tags, HTML code and the density of keyword and placement of keyword. It maintains the latest optimization technologies to satisfy our clients all over the world.

Off Page Optimization:
It refers the all that factors which gives the helpful output on your business. This type of optimization will not control by your self with coding on your page. It compromised on the link popularity and the page rank. It maintains the latest optimization technologies for the saticfaction of the clients all over the world.

What is “White Hat” SEO Services?

Content: Fresh, frequent, rich, and high quality content that contains pertinent keywords gets higher ranks on Google – the search engine with the biggest share of overall searches.
Architecture: The way you build your site matters, too. Does the site work for mobile, load quickly, and is it secure? Coding: Yes, HTML is still relevant, and the way it’s used can make or break your ranking.
Trust: Trust takes time to grow, and it grows best with rich and trustworthy content, engagement with site users, and a brand identity that people trust.
Social Media: It’s so much more than Facebook!! Social media marketing brings you into a deeper relationship to your user base, and your users can also influence buying within their circle of influence.

Best SEO Company in Lucknow

Justklicks is providing you to the best SEO services that will raised your website in high ranking. Our SEO experts will help you in the to make your website ranking on the top with the help of SEO tricks and methods. We use only proven, effective, and safe methods to generate traffic and leads for your business.

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Digital Marketing Trends 2018

Digital Marketing Trends 2018

In Coming year 2018, Digital Marketing a new marketing trend for all business. Marketing is a field where every time you want to be out in front, you need to foresight the trends and prepares for changes. If you want to stand-up in market then need to move your business online. Digital Marketing Services change the market strategist. Through Digital media you gained popularity and reached a wider audience through online marketing with low investment. you need to start thinking about the upcoming trends in 2018 and prepare yourself accordingly.

1- Growth of Mobile Devices
Currently min 7.22 billion active mobile devices in the world and most of the user are searching on google using a mobile device. If your website is not mobile-friendly make sure that it is, mobile website and optimization should be a top priority for digital marketer in 2018.
2- Content Marketing
According to digital marketing expert, Creating a unique, structured and consistent content is the important part of the online marketing. Infographic is going to play a central role.  Mobile video will be the hottest trend which you can expect to see this year.
3- Live Video
Facebook has launched live video streaming feature and this feature is free for users who have their account on facebook. This idea is to make the user feel more genuine and to be more interactive. Promote yourself or your brand when going online it provides more personal interactions with consumers. To deliver live experience company need to adapt technology and through which it can respond in the moment and that matter most to the customer which is win-win situation for both customer and company.

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