SEO vs. SMO: What’s the Difference, and Why Should You Care? [Guest Post]

Obviously, SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.

Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.

Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:

• Your company comes up early in search engine results,
• You’re mentioned or recommended by another person or website they visit, or
• They already know about your company and go looking for you

Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.

What is Social Media Optimization?

Obviously, SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.

Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.

What SMO is Not

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If you’re looking to improve your SMO, it’s important to keep in mind that having huge numbers of links to your website scattered across social networks is not optimization. Joining every Facebook industry page, Google+ Community, and LinkedIn group just to seed links to your content is actually counterproductive, to both SMO and SEO.

Social shares carry a lot more weight when they’re coming from someone else. In addition, indiscriminate link-spreading without engagement and participation will get you unfollowed in your social networks—which in turn drives down your authority.

In order to improve SMO for your small business, you should focus on engaging with relevant social audiences, contributing to conversations, and posting your own shares of authoritative content for your industry.

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seo services in Lucknow, Best SEO Company In INDIA.

ONLINE MARKETING SOUTIONS IN LUCKNOW

Online Marketing is service related to all those things that promot your business over internet. There is no definite definition. A well promoted website, porduct pages

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.

Just Klicks is leading company that provide you the best, updated and affordable Online Marketing services.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings, We are the best seo company in Lucknow, INDIA.

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Word of Warning: Excessive Link Dropping Is Not SMO

Word of Warning: Excessive Link Dropping Is Not SMO 

You might be tempted to think that one way to SMO your content is to join every LinkedIn Group, Google Plus community, etc., and to share links to your content seeking shares or comments. You would be wrong, very wrong.

This behavior is not only frustrating for other users but counter productive. Firstly real users are likely to unfollow you or hide your posts on Google Plus or even report your content as spam. The situation is even worse with machine learning. If there is no interaction with your posts and links, such as sharing, commenting or liking, then this would indicate to any machine trying to learn from the data that your content is not valuable. Thus the more you post the more your content may be seen as not valued or authoritative. 

You would be far better focusing in specific communities and really engaging with a relevant audience and authoritative experts. 

7 Steps To improve Your SMO

Joshua Berg is one of the leading advocates of SMO. He has promoted a seven step model REALSMO, which is:

• Reputation - build your reputation as a reliable qualified source
• Engagement - encourage more engagement, sharing & reciprocate
• Authority - become a notable authority in your field of expertise
• Leadership - harness originality & creativity, be a Thought Leader
• Social - be social, find and engage sociable experts in your field
• Media - know your social media platforms to maximize influence
• Optimization - improve technical aspects to increase optimization

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SEO company in lucknow, SEO training in Lucknow

Get Best SEO.

JustKlicks Provides The Best SEO services in Lucknow. We provide best solution for your website Promotion, We have started the division for training in Luckno for advance SEO.
We claim to be one of the major leading SEO company in Lucknow.Contact Us for any query For website Promotion Or training :
Website Url: www.justklicks.com
Mobile No. : +91 8181000018

We train You For :

1) On page Optimization Techniques
2) Off page Optimization Techniques
3) Link Building Techniques
4) Blog Generation
5) Backlink Generation
6) Google Webmasters
7) Google Analytics

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7 SEO Tips and Tricks

7 SEO Tips and Tricks That Will Get You Top Ranked in 2014

Have you ever been so excited about something that you’ve had to consistently discipline yourself to keep from ruining the surprise?
SEO or search engine optimization is the process of optimizing your website to be found in the search engines for relevant keyword searches. For instance, if a person is searching for a podiatrist in the Boston area and there are five podiatrist offices in that region, obviously you’d like your practice to come up first in the search results if you own a practice in the Boston area that’s focused on podiatry.

Here are seven actionable search engine optimization tricks and tips to help your organization rank above the competition in the healthcare industry.

1. Choose the Right Keywords
2. Define Your Meta Data: Title Tags & Meta Descriptions
3. Create Original Content
4. Include a Site Map On Your Website
5. Own Different Search Verticals
6. Local Search Marketing
7. Use Social Media to Drive Rankings
 

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Google Launched Penguine and panda Update! SEO in Lucknow

Google Panda Update vs. Google Penguin Updates

The SEO community has been a buzz this past week with the latest update from Google, named Penguin. Penguin came down the pipeline last week, right on the tail of the latest Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering what the real differences between Panda and Penguin are. Here is a breakdown : 

Google Panda Update Overview:

According to Google’s official blog post when Panda launched,

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.

Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content.

Here is a breakdown of all the Panda updates and their release dates. If your site’s traffic took a major hit around one of these times there is a good chance it was flagged by Panda

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IVR Services Providers In Lucknow, Whai is Bulk SMS, How To Get Tollfree

Bulk SMS Providers In India, Get IVR services In India

IVR Services Providers In Lucknow

Interactive Voice Response

IVR is lead processing software from which your lead wil never be at risk. You don’t have to worry about missing your lead while you are busy or unavailable to take calls so it may help you to manage your leads detail on your system..Your customers will b professionally greeted after that the call will b transfer to your agents..If your agents are unavailable then the customer can record a voicemail.All the information related to IVR callings you can access it on your software panel.its a easy and smart way to know about all the tele-communication activities of your company.Its a easiest way to expand and enhance your company..it manages your company image as a Huge company.

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