Showing posts with label Social media marketing. Show all posts
Showing posts with label Social media marketing. Show all posts

Friday, 22 September 2017

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7 Tips for Social Selling on Linkedin

8 Tips for Social Selling on Linkedin

LinkedIn the most popular social network for professionals. LinkedIn was launched in 2003 and is currently the third most popular social network with Facebook & twitter occupying the top 2 positions respectively. If you’re a business especially a B2B, LinkedIn can prove to be a fantastic marketing tool.
1.  Promoting your profile: There are a lot of ways to let people know that you’re in LinkedIn and ready to connect. Display your LinkedIn profile URL anywhere you can think. 
2. Networking on LinkedIn : Growing your LinkedIn network not only establishes you as a subject matter expert but also extends your reach and exposure.
Here are some ways to grow your network,
  • Share an update every day
  • Interact with your connections’ update
  • Send Personalized Connection Requests
  • Join and Participate in Group conversations

3. Sending personalized connection requests
4. Using LinkedIn for people relationship management: With LinkedIn contacts, you can keep all your emails and calendars, address books, up to date in one place.
5. Polish Your Profile: The following tips will make you stand out and help your LinkedIn profile pop-

  • Add a professional profile picture
  • Create a distinctive LinkedIn profile headline
  • Use your LinkedIn background effectively
  • Customize your LinkedIn profile URL
  • Tell your story using the Summary and Experience sections.

6. Build your personal brand on LinkedIn
7. Become a LinkedIn brand ambassador
Once you start building your brand on LinkedIn, you’ll be amazed by the number of opportunities that come knocking your door.

linkedin social selling, Social Media Marketing, SMO Services, Online Marketing Services

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Tuesday, 5 September 2017

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7 SEO Key 2017

7 SEO Key 2017

Search Engine Optimization is the practice to obtain high rankings on Search Engine Result Pages (SERPs) to gain visitors for your webpage or website. SEO makes the site accessible for search engines and ensures that it improves its chances to be viewed more.


Let’s check out the 7 key SEO practices and their major advantages:

1. Keyword Research

Keyword Research is a practice of searching keywords your target audience actually uses to find products/services like yours on search engines like Google, Yahoo etc.
For instance, if somebody is looking to SEO Company in Lucknow for Promote Website, he would open Google and type “Top SEO Company Lucknow”. He wouldn’t simply type something vague like “Company”. However, more than 50% of marketers make the mistake of avoiding the niche context while picking their keywords. Choosing the perfect keywords is vital as your entire SEO strategies and activities depends on it.


2. Blogs

Blogs is an informational page or a site. Blogs are updated regularly by individuals or small groups who are interested in a particular domain or a topic. The objective of blogs is to share and educate like minded people about a particular subject. Like a SEO blog will have articles frequently written about SEO Services, Technology, On Page SEO, Off Page SEO etc.
Basically you need to focus on your target audience and create unique categories according to your business.


3. Link Building

The process of obtaining hyperlinks from other websites to your webpages is Link Building. It is the most challenging SEO skill, but it is also the most important and fruitful. Search Engines like Google, Yahoo use links to crawl the web. Search Engine bots end up crawling the links between individual pages on your website, and they will crawl the links throughout websites. The scenario of Link Building is constantly changing, and currently the significance of building high quality links is extremely high. If done correctly, link building can put you way ahead of your competition.

4. Content Marketing

Content is king. Creating and sharing content (text and media) to attract and retain customers is called Content Marketing. 

5. Article Submissions

Article directories are platforms that has a collection of various articles on different subjects submitted by users. This is basically used for content syndication. Choosing the right platforms to submit various articles is an essential part of article submissions. Right directories are constantly crawled by search engine bots as they are considered as authority sites. This helps you rank better on Search Engines.

6. Social Bookmarking

Social Bookmarking is used to store, share, manage, search and organize web pages as bookmarks. It’s a SEO practice as these bookmarked links can be viewed publicly and is used as a publicity tool by SEO experts. Again, identifying the right platform is important as search engines have their own reputation for these websites. If you get crawled on the wrong platform, search engines might decrease your rank drastically. We recognize these platforms and smartly bookmark the webpages, so that it gets maximum exposure from search engines.

7. SERP

Search Engine Result Page is the response that a search engine provides to a user based on the search terminologies or the keywords. The main factor of SERPs is the listing that these Search Engines produce after an inquiry has been made on a particular search engine. There are 2 types of listings that are displayed on Google, ‘Organic Results’ and ‘Paid Results’.

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