Showing posts with label Digital Marketing Trends. Show all posts
Showing posts with label Digital Marketing Trends. Show all posts

Wednesday, 27 December 2017

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10 Social Media Marketing Strategy Trends for 2018

10 Social Media Marketing Strategy Trends for 2018

It is time to talk about the trends that is going to change the digital marketing game for 2018. Digital marketing is always evolving, and one of the areas that innovates the fastest is social media marketing.

1. Increased Consumption Of Videos:
Brands are going to heavily invest in Video Marketing as thats what people like to consume too today. Be it Facebook, Whatsapp, Instagram, Netflix, Amazon Promise or YouTube – Videos are the easiest and most convenient way people would like to grab content.
2. Instagram Stories Is Where The Creativity and Innovation Lies:
Brands that serves customers directly will find Instagram stories the most creative way to engage their audience. With seasonal stickers, rewind features, zoom in feature, Live polls, Live Stories, Live Stories that can involve 2 different profiles at the same time is going to be the biggest game changer. It is time you grow your follower base on Instagram and not on Facebook.
3. 2018 Is Going to Be Year of Instagram:
Facebook would like to Kill Snapchat in all possible ways. You would probably notice your posts on Facebook getting less traction but more engagement on Instagram. Facebook wants you to use Instagram heavily this will increase the usage pattern by all means and slowly kill the consumption of snapchat. Instagram advertisements, Instagram boost posts is where your investment should be.
4. Live Features Are Going To Soar, Brands will heavily invest in Live Tools, Live Campaigns:
If you haven’t really purchased a Live tool like BeLive or Wirecast – you should. Buy those equipments that can help you go Live in the most professional way. Live sessions gets you the maximum traction on Social Media. Especially the scheduled ones. So have a goal plan for your brand’s Live Sessions in 2018.
5. Facebook Ads Brand Funnel Will Be On Rise:
Facebook is changing the way Leads were generated on the internet. People are slowly creating a customer’s journey with respect to Facebook Advertisements. You can create audience out of people who have engaged with your page, messenger, advertisements, lead forms, videos etc. This is going to change the way Leads were generated on internet. A customer’s journey is going to be re-defined here. It is no more a platform for quick visibility and leads but it is visibility and from there what else will be made visible to your audience.
6. Website ChatBots Will Dominate All Form Of Conversion Techniques:
Artificial Intelligence based chatbots will replace all kinds of conversion tools. They are by far the most effective one. Tools like Collect Chat, DRIFT and many other will help brands converse and collect data of customers on website.
7. Influencer Marketing Will Slow Down:
Year 2017 was defined as year for influencer marketing. A lot of brands have tested their hands on influencer marketing and realised there is no clear or distinct way to measure. This year Influencer Marketing will slow down with more and more quality reach out than the quantity reach out.
8. Whatsapp For Business:
Brands like Goibibo, Bookmyshow has already integrated Whatsapp for Business. Facebook is testing ‘Whatsapp us’ as call to action for advertisement campaigns this will make the ads funnel even more interesting. It is time you grow your whatsapp contacts because Facebook’s next big bet after Instagram advertisements is going to on Whatsapp.
9. LinkedIn For B2B:
LinkedIn inMails is by far one of the most cost effective Business intelligence based marketing product that LinkeDIn has brought in for B2B marketers. LinkedIn sponsored posts, LinkedIn lead generation advertisements is where B2B Marketers will hang out.
10. Facebook Messenger Will Become The Next Big Marketing Weapon:
When compared to email marketing opening rates, Facebook messenger broadcasts have more opening rates. Local brands, local stores, bloggers should adapt Facebook Messenger marketing and integrate a chatbot for sequenced messages. Trust me, this will change the way you have done your internet marketing so far.

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Tuesday, 28 November 2017

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Digital Marketing Trends 2018

Digital Marketing Trends 2018

In Coming year 2018, Digital Marketing a new marketing trend for all business. Marketing is a field where every time you want to be out in front, you need to foresight the trends and prepares for changes. If you want to stand-up in market then need to move your business online. Digital Marketing Services change the market strategist. Through Digital media you gained popularity and reached a wider audience through online marketing with low investment. you need to start thinking about the upcoming trends in 2018 and prepare yourself accordingly.

1- Growth of Mobile Devices
Currently min 7.22 billion active mobile devices in the world and most of the user are searching on google using a mobile device. If your website is not mobile-friendly make sure that it is, mobile website and optimization should be a top priority for digital marketer in 2018.
2- Content Marketing
According to digital marketing expert, Creating a unique, structured and consistent content is the important part of the online marketing. Infographic is going to play a central role.  Mobile video will be the hottest trend which you can expect to see this year.
3- Live Video
Facebook has launched live video streaming feature and this feature is free for users who have their account on facebook. This idea is to make the user feel more genuine and to be more interactive. Promote yourself or your brand when going online it provides more personal interactions with consumers. To deliver live experience company need to adapt technology and through which it can respond in the moment and that matter most to the customer which is win-win situation for both customer and company.


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