Word of Warning: Excessive Link Dropping Is Not SMO
You might be tempted to think that one way to SMO your content is to join every LinkedIn Group, Google Plus community, etc., and to share links to your content seeking shares or comments. You would be wrong, very wrong.
This behavior is not only frustrating for other users but counter productive. Firstly real users are likely to unfollow you or hide your posts on Google Plus or even report your content as spam. The situation is even worse with machine learning. If there is no interaction with your posts and links, such as sharing, commenting or liking, then this would indicate to any machine trying to learn from the data that your content is not valuable. Thus the more you post the more your content may be seen as not valued or authoritative.
You would be far better focusing in specific communities and really engaging with a relevant audience and authoritative experts.
7 Steps To improve Your SMO
Joshua Berg is one of the leading advocates of SMO. He has promoted a seven step model REALSMO, which is:
- Reputation - build your reputation as a reliable qualified source
- Engagement - encourage more engagement, sharing & reciprocate
- Authority - become a notable authority in your field of expertise
- Leadership - harness originality & creativity, be a Thought Leader
- Social - be social, find and engage sociable experts in your field
- Media - know your social media platforms to maximize influence
- Optimization - improve technical aspects to increase optimization
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