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  • SEO (Search Engine Optimization)
  • SMO (Socil Media Optimization)
  • PPC (Pay Per Click)

Friday, 19 August 2016

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Why Your Business Needs a Website?

Why Your Business Needs a Website?

Present Time more and more consumers use the Internet to search for the products or services they need. Without a Website, potential customers will go to your competitors. Professionally designed Website will provide your business with a professional image which will inspire even greater confidence. A Website is beneficial since you do not have a store front to promote your products or services. Website Designing is a very cost effective way to promote your business. Website is much easier and quicker to update information about your products and services. Your website will provide an alternative location to sell your products or services. A ECommerce Website is a great place to sell your products online. A website is a great place to showcase your work By including a portfolio or image gallery..etc, you can demonstrate what makes your business unique. We are professional Website Designing Company in Lucknow create excellent User Interface (UI) Website Design for a satisfying web experience. Website Design includes more abstract elements. For a Website Development Company in Lucknow Contact Us: +91 8181000018.

Website Uses

1. Using a websites you can get connected to a lot of people and share information easily and rapidly.
2. Using e-commerce websites you can do online shopping which is really convienient and efficient.
3. It Provides A Medium On Which To Showcase Your Work.

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Thursday, 14 July 2016

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SMO in Lucknow

SMO Services

Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.
Social Media Optimization (SMO) getting free targeted traffic to your website from Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+ or other social media networks through various social activities. Social Media Optimization is a very popular and effective promotional campaign. SMO was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. SMO focus driving traffic to websites from social sites.

1. Reputation - build your reputation as a reliable qualified source
2. Engagement - encourage more engagement, sharing & reciprocate
3. Authority - become a notable authority in your field of expertise
4. Leadership - harness originality & creativity, be a Thought Leader
5. Social - be social, find and engage sociable experts in your field
6. Media - know your social media platforms to maximize influence
7. Optimization - improve technical aspects to increase optimization

SMO in Lucknow

If you want to promote your business over Internet. We are Best Online Marketing Company in Lucknow provide SEO Service, SMO Service, FB Promotion and all Social media Marketing Services in Lucknow.
For any detail call us: +91 8181000018
Visit Website: www.justklicks.com

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Wednesday, 13 July 2016

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SEO Services


SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Search Engine Optimization is the process of improving the visibility of a website on search engine result pages, by incorporating search engine friendly elements into a website.
Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks.

Search Engine Optimization - SEO Services

here are a variety of search engine optimization services which offer solutions for a variety of ranking issues, and deficiencies.
Website SEO Audit
A search engine optimization audit can come in a varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content.
On-Page SEO
On-page search engine optimization refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers.
Link Building
Backlinks are the most vital component of any search engine optimization campaign. Good quality link development work focuses on quality rather than quantity. A well researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.The fundamentals of link building are, have always been and always will be, based on good quality content.
SEO Content Writing
If you are looking for content writing services which will help your website attain higher rankings.
Code Optimization
Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML.
For More Detail Contact Us: +91- 8181000018
or Visit website: www.justklicks.com

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Thursday, 30 June 2016

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Search Engine Optimization

SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages. 
SEO is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. PageTraffic can help you in every step of setting up a successful online business. SEO Company improve the visibility of your website for different search engines, especially for Google, Yahoo, and Bing. If you plan to do SEO of your company website. We are affordable SEO Company in Lucknow.

Basically two ways of Search Engine Optimization.
On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.
Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

SEO techniques are classified into two broad categories:
White Hat SEO - Techniques that search engines recommend as part of a good design.
Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.
For More Detail Contact Us: +91- 8181000018
Visit Website: www.justklicks.com
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Saturday, 25 June 2016

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Website Designing in Lucknow

Website Designing in Lucknow

We design beautiful and creative websites which hold user's attention & make our clients satisfied. We understand your business before starting the project. Our website designing services in Lucknow include responsive websites, static, dynamic, e-commerce websites development. Responsive Website Designing that works well in all types of devices regardless of their screen resolution. We have a highly qualified and experienced development team that achieve the website functioning according to client's requirement. A smart well-designed website keeps your business’s goal in mind and let your customers reach. We understand that the art and science of Web Designing Services is all about pulling customers to your website and converting them to buy your product or services. Your customers get impressed by seeing your product and services which is displayed beautifully and creatively. We offer brilliant and quality website designing in Lucknow at the cheapest prices.
Contact Us: +91 8181000018
Or Visit: www.justklicks.com

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Monday, 30 March 2015

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How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines

Including schema microdata in your web pages is a lot like eating well, exercising or getting a good night’s rest – you know you should be doing it, but actually following through can be harder than it sounds. Unless you’re a health nut, in which case please stop telling us about Crossfit.
Although schema and other structured markup formats have been around for several years, relatively few sites bother to include schema microdata, and even fewer people actually know what schema is or what it’s for. However, there’s no need to be embarrassed – we’re going to answer your questions about schema and why you should make it an integral part of your SEO strategy

*Not really

What is Schema?

Schema is a type of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries.

What is Schema.org?

Schema.org is the centralized home on the web for the Schema project, a collaboration between Google, Bing, Yahoo! and Russian search engine Yandex (the one trying out search without links) to standardize structured markup.

How Does Schema Work?

As with other markup formats, schema microdata is applied to the content of a page to define exactly what it is and how it should be treated. Schema elements and attributes can be added directly to the HTML code of a web page to provide the search engines’ crawlers with additional information.
In the example below from schema.org, which focuses on content about James Cameron’s 2009 movie, “Avatar”, you can see that adding the itemtype attribute to the relevant <div> block makes it easier for search engines to identify that this content relates to a movie, as defined by the schema.org type hierarchy. Similarly, the addition of the itemscope attribute specifies that everything contained in that particular <div> block references a specific item – in this case, James Cameron’s $237 million remake of “Fern Gully.”
Let’s look at another example from schema.org:
Times and dates can be very difficult for search engines to interpret correctly. This is due to differences in how dates are formatted, whether the event in question took place in the past or is scheduled to occur in the future, and the fact that search engines (like all computers) are actually pretty stupid. In this example, the inclusion of the Event itemtype attribute makes it clear that this is an event taking place on a specific date (as you can see by the addition of the startDate anddatetime attributes), making it easier for search engines to return relevant results to the user. This eliminates any ambiguity for users searching for information about the 1984 film of the same name, which is arguably one of the finest movies ever made. Unlike “Avatar.”

Can Schema Improve SEO?

Including schema microdata in your HTML code can help search engine crawlers interpret the content of your pages more effectively. This, in turn, can increase your visibility. However, it’s important to note that including schema (or any other structured markup format) in your code is not a quick and dirty SEO “hack” – instead, think of schema as a best practice to make it easier for search engines to find and display your content.

Does Schema Improve Search Rankings?

No, not at this time. Google claims that the inclusion of schema microdata is not currently used as a ranking signal. However, it does improve your site’s rich snippets, which can help your site appear more prominently in SERPs.

What Else Can Schema Do for Me?

Aside from making it easier for search engines to properly categorize your site’s content, marking up your pages with schema microdata can also be used to define and display rich snippets of your content in SERPs. Contrary to common misconception, Google does in fact use schema markup to display rich snippets. Clear, concise rich snippets can result in higher click-through rates, as users can quickly and easily determine whether the content on your site is what they’re looking for.
Image credit: Google

How Do I Markup My Pages with Schema Microdata?

Okay, I’ll level with you – marking up your pages with schema microdata can be kind of a pain, especially if your site has hundreds (or thousands) of pages. The markup has to be added manually to each page, which is a lot of work for larger sites. However, if you’re still in the planning stages or have a smaller site (lucky you), then adding schema microdata will be less hassle. Follow the steps outlined in this guide to get started. Once you’re satisfied with your markup, use Google’s Structured Data Testing Tool to check that everything is working correctly.

Do I Have to Markup Every Property on Every Page?

No, but the more properties you apply schema microdata to, the clearer the nature and purpose of your site’s content will be to the search engines. Also, it’s worth remembering that you have to apply schema markup to a certain number of properties before Google can create rich snippets using your microdata. You can check what information can be extracted from your markup using Google’s Structured Data Testing Tool.

What About Facebook Open Graph and Twitter Cards?

Some marketers mistakenly believe that including Open Graph tags (and Twitter Cards, to a lesser extent) is all they need to do to ensure that their content is as shareable as possible. However, schema microdata can be used in conjunction with social media tags to provide search engines with even more detail about a page’s content. Include schema markup alongside your Open Graph tags to make your content shareable and highly optimized.

Does Schema Support Other Markup Data Types?

Yes. When Google announced the schema.org project, a lot of webmasters were dismayed to learn that information types supported by other structured markup formats weren’t compatible with schema microdata. Google listened, and now schema plays nice with data types featured in RDFa and other formats.

Can I Add to the Schema Vocabulary?

Kind of. Schema’s type hierarchy contains many commonly used item types. Most have relevant subtypes, but the extent of these subtypes can vary. In some cases, you might want to add your own item types to your markup. You can do this by using extensions. To create a custom item type, simply add a slash at the end of an existing item type, and enter the new term.
In the example above, Person is the existing itemtype, while Engineer and ElectricalEngineerare the custom item types. Details about naming conventions and extending existing properties, classes and enumerated items can be found on schema.org.
Do you use schema microdata or another type of markup format? If not, why not? Let us know in the comments!
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Thursday, 18 December 2014

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18 Meta Tags Every Webpage Should Have in 2013

Let’s get back to basics. If I’m to be honest, flashbacks of arguments with copywriters in ad agencies turn me off to the discussion of metadata. However the reality of the situation is that as Search and Social continue to rapidly converge, it is us SEOs that are left to pick up the technical end of the stick and metadata continues to land on our plate.
The most important function of metadata is not the ability to  s, but its ability to encourage your content to make the best first impression possible. The Big 3 social networks all allow marketers the ability to provide metadata specific to the channel and therein lies the opportunity to provided titles, descriptions and pictures that resonate directly with audience in a given channel.

Adoption of New Metadata

The Common Crawl, which is an incredible resource that all SEOs should be at least mindful of, has developed a microsite called the Web Data Commons where they identify trends extracted from the Common Crawl corpus.Schema.org, the new vocabulary that search engines have forced us to learn without providing too much immediate benefit, appeared in 43.05% of the 1,811,471,956 typed entities that appeared in the 3,005,629,093 URLs on the 40,600,000 domains that make up the August 2012 Common Crawl Corpus. As you might imagine the highest occurring microformat types being used are by far VideoObject (Schema.org) and Breadcrumb (RDFa). This makes complete sense because those are the two that have the most direct value in the SERPs.
When compared to the 2010 Corpus, RDFa was of course the most popular, but in 2012 Schema.org came with a vengeance quickly closing the gap. You might think it more reasonable to use RDFa rather than Schema.org, but with the search engines pushing it you can expect a higher reward from Schema.org. So it’s a good time to embrace it.
Now on to the list!

The Usual Searchspects

While Google keeps messing around with our tried and true understanding of the title and meta description they are still the most important meta tags for an SEO to prepare. Obviously, the on-page content is key, but if we can’t get them to click through then what is the point? In an upcoming post on the Poetry of SEO, Devin Asaro will talk about how to approach this copy so that it is engaging and elegant and mimics ad copy. For the time being let’s just dive into the usual searchspects.
  1. Page Title 
    Long regarded as the most important on-page factor, the title tag has recently taken a lot of scrutiny. A recent post has determined that page titles aren’t limited to 70 characters, but rather pixel-width. Also a little further back Cyrus Shepard tested titles longer than 70 characters to see what Google would do. In the wild I’ve seen extremely long titles are oftentimes chopped down or rewritten algorithmically to display the most relevant text to a query.
    Unless you want to measure the pixel-width of your titles and hope that Google shows the right thing, your best bet is to make page titles as keyword-relevant as possible and up to 70 characters. I honestly can’t think of a case where I’ve left something up to Google and they did a better job than I thought I could.
    <title>Up to 70 Characters of Keyword-relevant text here</title>
  2. Meta Description – If your webpage were a commercial, this would be its slogan. In our upcoming search behavior study in cooperation with SurveyMonkey we’ve found that 43.2% of people click on a given result due to the meta description. Gone are the days of meta descriptions that listed keywords and just said the “Official site of…” and the main purpose of this text is to draw the user in, let them know what to expect if they click and convince them to do so with a strong call to action. The kicker is you get 155 characters to make it happen; think of it as like writing a tweet, but with 15 extra characters.
    <meta name=”description” content=”155 characters of message matching text with a call to action goes here”>
  3. Authorship Markup – As I predicted at SearchLove NYC in November 2011, and has been verified by Eric Schmidt, Google is going to rank content that is connected to authors that they deem to be reliable sources over content that is not. A cool visible incentive is that you get name and your pretty picture in the SERPs if you’re an author.
    If you’re a publisher your posts start appearing in the right rail of the SERPs.
Now let’s look at the metatags that make the magic happen!
  • Rel-Author– This is a meta tag that can be implemented that specifies who the author of a piece of content is and uses Google+ to identify them. Initially Google rolled this out as just a tag that you place in the <head> of the code, but ultimately they would realize it’s not realistic that authors will have that type of control over the page and expanded to a more modular form.Format:For the version that goes in the <head> tag, you use the following:
    <link rel=”author” href=”https://plus.google.com/[YOUR PERSONAL G+ PROFILE HERE]“/>
    For the more modular version you would emulate XFN’s rel-me and place the link directly on the page. I’ve got to admit this is a great link building strategy.
    <a href=”[profile_url]?rel=author”>Google</a>
    If you use this method you will have to take the second step in verification by linking to your content from your Google+ profile. For more information see Google’s explanation.
  • Rel-Me – Rel-me is just the XFNversion of rel-author. You simply place the meta tag on a link back to your Google+ profile.Format:
    <a href=”https://plus.google.com/[YOUR PERSONAL G+ PROFILE NUMBER]” rel=”me”>Me on Google+</a>
  • Rel-Publisher –Rel-publisher is for business entities to claim ownership of their content. This can be used in context with rel-author or in place of it, but you should be pointing to a business profile on Google+ rather than an individuals.Format:<link rel=”publisher” href=”https://plus.google.com/[YOUR BUSINESS G+ PROFILE HERE]“/>
Don’t be late to the authorship markup party as it would not be surprising to see Google wipe out the visibility of content simply because there are no verifiable authors connected to it.

Social Meta Tags

Social Media is obviously a great place for content discovery, but oftentimes the meta data created for Search is not enough to encourage people to click through therefore it is best to use the meta tags each social platform provides. These metatags are not about keyword stuffing at all, but rather grabbing people’s attention and getting them to click. We all know that the users of Google+ are primarily tech people, users on Facebook are busy stalking their ex-girlfriends and Twitter users are bombarded with timelines moving at the speed of thought. Let’s talk about the channel-specific metadata options.

OpenGraph tags

Facebook’s OpenGraph allows you to specify metadata to optimize how your content appears in a user’s timeline. The added benefit of using this data is that by creating an “Edge” in Facebook you can obtain some fantastic data about the users checking out your content via Facebook Insights. If you don’t use Open Graph tags Facebook will default to standard metadata.
  1. og:title –This is the title of the piece of content. You should use this as a headline that will appeal to the Facebook audience. It is completely ok to use a different title than the one on the actual site as long as the message is ultimately the same. You have 95 characters to work with.Format:
    <meta property=”og:title” content=”iAcquire’s awesome blog”/>
  2. og:type – This is the type of object your piece of content is. For your purposes it will usually be blogwebsite orarticle, but if you want to get fancy Facebook provides a complete list.Format:
    <meta property=”og:type” content=”article”/>
  3. og:image -This is the image that Facebook will show in the screenshot of the content. Be sure to specify a square image to ensure the best visibility in a user’s timeline. If you don’t specify an image at all you are left to the mercy of the user to pick which image represents your content based on what Facebook can scrape. That is typically not the way to ensure the best first impression.Format:
    <meta property=”og:image” content=”http://www.iacquire.com/some-thumbnail.jpg”/>

  4. og:url– This is simply the URL of the page (or edge). You should specify this especially if you have duplicate content issues to make sure the value of the edge in Facebook is consolidated into one URL.Format:
    <meta property=”og:url” content=”http://blog.iacquire.com”/>

  5. og:description -This is the description Facebook will show in the screenshot of the piece of content. Just like the standard meta description it should be catchy and contain a call to action, but in this case you have nearly twice the number of characters to work with. Make sure this too speaks to the Facebook audience. You have to 297 characters to make it happen.Format:
    <meta property=”og:description” content=”Stop hitting refresh on your ex-girlfriend’s Facebook page? You should check out the iAcquire blog and learn something instead”/>
  6. fb:admins – This metatag is critical for getting access to the wealth of data made available via Facebook Insights. You simply have to specify the Facebook User IDs in the metadata of those users you want to have access. For more information on Facebook Insights see the documentation.Format:
    <meta property=”fb:admins” content=”USER_ID”/>
Due to its overwhelming adoption, the other social networks will all default to Open Graph Meta tags if there are no other meta tags present. However, as I mentioned earlier in this discussion, to only prepare one set of metadata is to ignore the ability to speak to the different people in the different channels. Understanding that Google+ is mostly tech users, Facebook’s audience is far more varied and Twitter’s audience is often dealing with content flying by at the speed of thought – why not account for that with your metadata?
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