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WHAT WE OFFER? :-

  • SEO (Search Engine Optimization)
  • SMO (Socil Media Optimization)
  • PPC (Pay Per Click)

Monday, 20 November 2017

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Search Engines

What is search engine?

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files. 


How web search engines work?

A search engine maintains the following processes in near real time:
Web crawling
Indexing
Searching

Search engine submission

Search engine submission is a process in which a webmaster submits a website directly to a search engine. While search engine submission is sometimes presented as a way to promote a website, it generally is not necessary because the major search engines use web crawlers, that will eventually find most web sites on the Internet without assistance. They can either submit one web page at a time, or they can submit the entire site using a sitemap, but it is normally only necessary to submit the home page of a web site as search engines are able to crawl a well designed website. 


Best Search Engines of 2017


  • Google Search: google.com
  • Duck Duck Go Search:  DuckDuckGo.com
  • Bing Search: www.bing.com
  • Dogpile Search: www.dogpile.com
  • Yahoo! Search : www.yahoo.com
  • Ask : ask.com



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Tuesday, 14 November 2017

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What is the way to build high Quality backlinks?

What is the safest and fastest way to build high Quality backlinks?

There are a lot of ways to build backlinks, but not all link building strategies are worth doing. There is no shortcut, Good quality backlinks will take some time to achieve especially when your blog or peace of content is knew. I would recommend you to make your blog user friendly. Some strategies can get your website penalized by Google, and some strategies just don’t bring in any traffic l. Here are my favorite ways to build high quality backlinks:

1.Guest posting

Guest posting is a good way to build backlinks to your blog as long as the links are helpful and relevant. Although, it is a time-consuming process and you need to spend a lot of time on creating the posts, the final results are usually very satisfactory.

2. Get links for blog aggregator websites

You’ve heard a lot about these website and understand the importance of working with them. The popularity of content aggregators has been sufficiently increasing in the last few years. Here are a few websites you should keep in mind: Owler, Feedly, Alltop, Blogarama, etc.

3. Get links from the customer reviews

Many companies publish customer reviews on the home page or other pages of their websites in order to prove their credibility. 

4- Social Media Marketing:

Social Media Marketing is geared towards building a targeted/loyal social following on various platforms, such as Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and many others. The first rule of Social Media is that it is not about selling, this will happen naturally through posting engaging and valuable content. To build long lasting relationships with your consumer base, you need to provide quality content, run contests, canvass for opinions, provide excellent customer service and lots more besides.

5- Influencer Marketing:

Instagram is hot and paying someone with a decent following within your sphere to promote your business will not only help to grow your Instagram account but also get visitors to your website.

You can also contact a Digital Marketing Company or Best SEO Company who provide best services. 
Seo services in lucknow

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Tuesday, 7 November 2017

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Digital Marketing Agency in Lucknow

Blowing your budget on marketing services is easy. Finding an agency that will help you is harder. We were highly determined to find the perfect Digital Marketing Agency, one that would care most for our success. 

Best Digital Marketing Agency in Lucknow

If you need someone to develop your website, design your visual communications, brand your business, or market you online, we’ve got what it takes to do it all. Marketing is about keeping your customers engaged with your brand. A Digital Marketing Company understand that your brand consists of more than your logo and look. 
Digital Marketing Agency in Lucknow


We are a Digital Marketing Agency that specializes in Online Marketing Services in Lucknow. An effective online marketing campaign requires an in-depth understanding of the market, including things like SEO, social media and branding. We work with you to build your business. Our Graphics Design work speaks for itself. Great design makes your brand stronger. We develop responsive Websites that are informative, easy to use, and can be accessed by your customer from anywhere on any device.

Services We offer:

Branding Services:

  • Market Research
  • Identity Design (LOGO Design)
  • Audio & Motion

Design Services Include:


Development Services Include:

  • Website Development
  • CMS Wevsite Design
  • Responsive Website Design

Marketing Services Include:
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • SEO & SEM


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Monday, 16 October 2017

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How to write blog headlines that drive search traffic

How to write blog headlines that drive search traffic?

Content Marketing is a important digital marketing strategy, designed to attract and drive traffic to your Website. A good headline that catches their attention and entices them to click through to read the rest solves their problem – and creates coveted lead generation opportunities for you.

Make headline a key component of your content marketing strategy. Follow these simple steps and you’ll appeal to coustumer as well as search engines.
1. Use keywords : Including keywords in your headlines is important, as major search engines such as Google, Yahoo! and Bing will place more emphasis on the versus the content itself.
2. Appeal to emotions : According to blogger, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. You have one chance to get your reader to click; using power words will help. The Headline Analyzer tool from CoSchedule recommends using a balance of common, uncommon, emotional and power words to captivate your audience. Phrases like “what happens when” and “you need to” compel readers to discover the benefit of the article.
3. Be clear – and avoid clickbait : You’re working so hard to build trust with your audience – through everything you do. Don’t ruin it with a misleading headline just to get people to read a piece of content.
4. Know your audience : The best headlines are ones your audience will find value in because they’re focused on their wants and needs. 
There are formulas to help with this: (definition + guide to + action + keyword + promise). An example headline made using this guide could be: “A free guide to designing successful infographics for B2B companies“.
5. Think in numbers : A list is often more compelling, because readers then have a clearer idea of what to expect.
6. Use words that Enchant: In addition to strong keywords, using positive adjectives can also increase engagement. Try using words like “free,” “easy,” and “new” which generate more audience engagement.
7. Keep it short and sweet : Lastly, keeping the headline short enables your target audience to read the headline quickly, improving its chances of getting noticed before others.
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Thursday, 12 October 2017

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How do you optimize a YouTube video?

How do you optimize a YouTube video?

YouTube Video Optimization

Billions of video views take place on YouTube every day. Taking the extra steps to make your videos easier to find and share will let you take advantage of all that YouTube and videos have to offer along the customer path to purchase. Having a strong YouTube presence can have an incredible impact on your brand reach and will give you the chance to engage with the millions of visitors of using the platform.
Google wants to show users the types of content that are most applicable for their query. Google knows that for certain queries, there are many people who will find a video explanation easier to understand and more helpful than a standard article. This means a well-optimized video can be displayed prominently on Google, drawing in even more traffic and helping you to establish yourself as the go-to expert.

Factors That Impact YouTube Rankings

Like Google, YouTube has its own internal algorithm that dictates the order in which videos display in the search results. Here are a few key factors that the algorithm uses when adjusting these rankings.


  • Watch time. This might be described as the engagement metric, or the opposite of bounce rate for videos. YouTube wants to see how long your visitors stay to watch your content. This criterion is so critical that YouTube has an entire section dedicated to it on the Google Support page
  • Keyword relevance.
  • Your number of subscribers.
  • Customer reactions, including comments, likes and dislikes.
  • Video length.

To optimize your videos, you want to capitalize on these criteria. The following established techniques can help.

1. Provide The Right Types Of Content

To improve that critical factor of Watch Time, you have to make sure your content is actually worth watching.
Remember that YouTube users are not there specifically to learn about your brand — they want to see videos relevant to their search query. Videos that are overtly promotional or do not make much sense to people unfamiliar with your brand will not succeed on YouTube.
Instead, you should focus on two basic video types: emotional and educational.

Emotional. The most effective videos are often those that elicit an emotional reaction, such as an inspirational video or a cute cat video. Viewers in this bucket consume video content as a form of self-expression, looking to view and/or share videos that resonate with them on a personal level.
Educational. Another core group of video viewers will be those looking to learn something. Perhaps they’re installing new software on their computer and find the text instructions too overwhelming, so they want a video that will guide them through the process. Or perhaps you have a small business owner who’s interested in SEO but not sure where to start; he or she will need someone to explain, in plain English, how to make the most of their online presence.
Visitors on YouTube seek out videos according to their needs, so you want to create content that addresses these needs. It should provide value for your target audience and resonate with those who come across it.

Additionally, you want to make sure the video is not too long. Most of the top videos on YouTube are around three minutes long.

2. Make It Easy For Google & YouTube To Understand Your Video Content

YouTube and Google do not yet have the ability to actually watch and understand your video. This means that they are depending on you to provide them with the relevant information so they can make an informed decision about where to rank the video.

There are a few steps you should take to accomplish this.

Create an optimized title. Your title should be a few words long and include the major keyword for which you want to your video to rank.

Use tags wisely. Remember again that YouTube cares more about how long people spend watching your video than how many people watch it. Use ample, relevant keywords. Make sure they fit with your brand and that they will interest the people for whom the video was intended.

Create a full description. Too many people include only a few sentences in their video description, but this can seriously impact your ability to include keywords and communicate with the algorithm. Do not be afraid to include several hundred words — almost the length of a short blog post. Articulate your key points from the video and make it easy for the spiders to see the value this video offers.

Within this description, you want to make sure you use plenty of relevant keywords. This will help you optimize your video for both YouTube and Google. Remember that there are certain keywords that can even result in videos ranking on the first page of a general Google SERP. Identify relevant keywords and add them here.

Consider using closed captions or uploading a transcript. Along the same lines as the full description, closed captions or a transcript makes it easier to articulate the value of your video. These features also make it easier for customers to use your information as they desire, such as watching the video on mute so as to not disturb coworkers.

It is also a good idea to develop your brand’s YouTube channel page. On this channel page, you can create a trailer that can help you demonstrate your value and why customers should subscribe to your page. A well-developed channel page with ample subscribers can also help establish your authority in the industry, which can help your rankings and make it easier for you to entice new viewers.

3. Create A Strong Call To Action

Once you have the visitor on your video, the last thing you want is for them to click away from your video and go see another video that has nothing to do with you or your brand. When someone watches your video, you have their attention. This is the perfect time to make your call to action (CTA) and encourage them to come and see what else you have to offer. YouTube annotations can be a great place for a CTA.

As you create your annotation, you want to make sure it is relevant and useful for the viewer. An annotation that distracts the user, or one that is perceived as serving only the creator, will largely be disregarded — and may detract from the reputation of the video. Keep them around the border of the video to make them unobtrusive. YouTube has some of their own best practices suggestions, as well.

4. Promote Your Video

Promoting your video is the final step in optimization. Once your video has been marked up to maximize its online exposure, it is now up to you to encourage viewers.

Embed the video on your blog and company website. Promote it through your various social media accounts, including your Google+ page. Encourage your followers to interact with the videos, by commenting on them or sharing them with others.

When more people comment and otherwise react to the video, it adds value for your video ranking.

  • Steps For Successful Video Optimization
  • Develop video concepts based on customer value.
  • Identify relevant target keywords, and use them to create a video title, tags and video description that communicate the video’s value.
  • Embellish the video with a CTA and link.
  • Promote the video throughout your own networks to begin accumulating views.

Video optimization can empower your brand to reach the millions of people who use YouTube (and other major video platforms) to find fun videos and answers to their questions. By marking up your videos, you can get them in front of the right people and see the branding power available on YouTube.


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Monday, 9 October 2017

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What's the tool for Search Engine optimization?

What's the tool for Search Engine optimization? 

There are so many tools are available for SEO as per user needs. To use this SEO tool we check our seo insight & review our website. 
Here’s some important and free SEO tools: 

  • Google PageSpeed Insights
  • Google Analytics
  • Google Webmaster Tools
  • Google Keyword Planner
  • Google in an Incognito Window
  • Google Trends
  • Bing Webmaster Tools
  • Moz Local Listing Score
  • Keywordtool.io
  • Open Site Explorer
  • QuickSprout Website Analyzer
  • Schema Creator
  • Screaming Frog
  • SimilarWeb
  • SERPs Rank Checker
  • XML Sitemaps
  • Browseo
  • SEO Site Checkup
  • Searchmetrics Website Analyzer
  • Find Broken Links
  • Copyscape
  • Moz toolbar
  • Robots.txt Generator
  • Structured Data Testing Tool
  • Microsoft Free SEO Toolkit


if you want to detail about SEO Services contact Ua at: +91 8181000018. We are Best SEO Company in Lucknow provide SEO, SMO Services, Digital Marketing, Graphics Designing & Website Designing Services. Feel free to ask any questiong.
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Thursday, 5 October 2017

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Why SEO is very important for websites?

Why SEO is very important for websites. ?

Best SEO (Search Engine Optimization) Service means your website gets ranked higher by search engines, which means you’ll more easily and quickly be found by potential clients on the internet. As there are more than 3 billion people that use the internet, it’s pretty important you’re found there.
SEO Services Saves Money: Traffic to your business, internet or not, must come from somewhere. Instead of paying for ads, flyers, air-time, etc., why not use what google gives you for free?
Suppose that you own a Website Designing Company in Lucknow and you have many competitors in the market. When someone goes to Google and searches for “Website Design Company Lucknow”, a lot of websites will be listed there and usually, users will visit the first few websites that they see on the first page. Users don’t usually bother to click on the next 10 pages of search results. They’d go to the top websites and do business with them.
With poor SEO, your website for your Website Designing Company will get lesser traffic which means it will also be more of a loss for your business rather than an asset since you are losing potential clients by lacking visibility in search engines.
There are many factors that you need to consider when doing SEO. First you must understand how it works and the things that you need to focus on. Google’s algorithm has very important things that it looks for in a website to make it rank better. There are three major factors that you can focus on:

  • Links : The internal URL structure of your website needs to be set in such a way that it’s not spammy. Over using a link or an anchor text like “Website Designing Company” can be more harmful than beneficial to you site. User experience is one of the main points that is always being raised during webmaster hangouts by Google so spamming keywords in the form of links is a big no no. Backlinks are important as well.These are the links that point to your website. 
  • Content : This is the tricky part. If search engines recognize that your website produces quality and not spammy content, they will put your site higher in results page when someone searches for a specific key phrase or keyword. What makes this tricky is that the content needs to be SEO friendly and must be entertaining for your readers at the same time as some search engines measure or consider the time that users spend on your webpage and adds it to your “SEO score”. The content of your website must also be fresh and unique because duplicate content will hurt the reputation of your website.
  • RankBrain :RankBrain is part of the algorithm used by Google in determine the rankings of pages on the internet. It’s one of the components that make Google’s search engine work together with Panda, Penguin, Payday, Top Heavy and many more. It functions as an AI (Artificial Intelligence) that adapts to human input and calculates what pages to show that is most relevant to the keyword or phrase that was used.

Aside from these 3 things, there are many other factors that you need to work on to get extra attention from search engines like your website speed, mobile responsiveness, proper use of HTML markup and many more.  These factors are also part of what is being considered by RankBrain when it generates the search results that it shows to the user.
Another method is to check and do a search for the keyword that you want. If you see that the websites in the first few pages are Wikipedia pages or some generic webpage then you may still have some chance of getting in page one by working on the three major things that we mentioned above which are get reputable links to your site, create fresh and high quality content and make sure that your website follows proper coding structure, loads fast and is mobile friendly so that it gets seen by RankBrain.
With all this in mind, doing SEO might seem to be a difficult and time consuming task. We are a Best Digital Marketing Company in Lucknow and provide SEO Services, SMO Services, PPC, Facebook Page Management, Local Business Listing, Website Designing & othes services. We can help you in getting the results that you need. We understand how much work needs to be done in growing a business so we’d like to help your business grow. Well guide you through how make your website one of the most awesome website in search engine pages or you can totally leave all the work to us.
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